Techniques Fund rising

How to Ask for Money: Get R.E.A.L.

The basic model I use for asking for money is the acronym R.E.A.L.: Research, Engage, Ask, and Love.


The initial step of research is to discover the amount you have to raise. This may appear glaringly evident yet my experience is that most groups never put a specific amount of collection.

Once that need is resolved, it’s critical to examine what number of the amount you’ll require. In case you’re attempting to raise 100,000, the automatic response will presumably be “We simply need to find around 200 individuals.

One basic strategy for doing this is directing what it is calls a “CPI screening”: rating each prospect on capacity, philanthropy, and interest.

• Does the prospect have CAPACITY-would they say they are fiscally ready to make a blessing?

• Are they PHILANTHROPIC-are they generous with their cash. You should be a decent steward of your resources if the prospect can’t make a beneficial blessing or doesn’t have a reputation of giving you would be better off looking for gifts somewhere else.

• Are they INTERESTED in your cause? You can find this out by looking at other causes they’ve supported and by asking people close to your organization.


I jump at the chance to think about this as the dating some portion of the relationship. It’s essential to become more acquainted with your prospects before you “pop the question.” While you’ll positively need to share the narrative of your cause, take time to get to know them-listen to their story, discover their interests, and hear their goals. If the prospect has C and P then here’s where you work on I.


The main reason individuals don’t offer cash to your cause is that they are not inquired. Regardless of the possibility that you avoid the earlier two stages, despite everything you’ll achieve some level of accomplishment by reliably executing this one.

On the off chance that you’ve done the initial two stages, this progression will be very fun. You’ll as of now have the chances to support you. You realize that they are inclined to stating “yes” and you’ll have had sufficient energy to shape the make a few inquiries their interests.


I initially called this progression Live/Like/Love. This is simple if the prospect says “yes” when you’ve inquired. You basically should make sure to express gratitude toward them around seven times previously you ask them once more.

But fundraising is all about relationships. The work truly begins on the off chance that they’ve said “no.” The enormous thing is to not cut off any ties. On the off chance that you made it the distance to the ask, you had justifiable reason motivation to accept they’d say yes. The timing simply might not have been right. If you keep in touch with them, they just may give in the future. People will remember you if you’re exceptional at handling a “no.” And refusing a request can be so difficult, they’ll be grateful for your composure.

Some Other Initial Pieces

As you introduce people to your cause, it can be very helpful to have some background materials.

The Case Statement of any problem:

In a few paragraphs, powerfully express why someone should be interested in giving their hard-earned money to this venture. Why is it so important? Why is this the time? You might include a projected timeline for your nonprofit’s goals and how much it’ll take to make those goals

The Players

Whom are the people carrying out the work? Why are they captivated and enthralled by this project? How are you changing the lives of people? If you’re the founder, tell your story. I’d include a listing of your board and a brief explanation of any existing strategic partnerships. People may emotionally want to give but they’ll need this sort of information to rationally back-up their emotional decision.