My favourite one. We, designers, love giving the users subtle effects and add beautiful delights. Right? Well, what if I told you that your users don’t care about it? How much they wouldn’t tell you they do, they don’t. First time? Yes. Second? Ok. Third? Really, how much do I have to see this until it’s enough?
Why is this happening? Life is a much more stressful and demanding environment than an app’s delights and subtle effects. For example, you are a father, and your kid is screaming because he wants ice cream, the dog is barking because somebody is calling at the front door and you are trying to book a quick train ticket that should leave in 40 minutes. In that specific moment, people will not give a f* about your subtle cues. On the other side, we should use them, but not when it kills the user flow.