Advertising is big business. Of late there has been several new media for organizations to connect with their target markets and thereby increase their sales. Billboards standout amongst the most popular forms of advertising. They are seen everywhere around the world on the sides of bus stops, buildings, bridges and streets.

Today, digital billboards have gained prominence as a favored medium of advertising. Digital billboard is a type of billboard that displays digital images and these images can be changed within seconds with the aid of a computer. Technological advancements and lower costs of digital screen technology has spurred the acceptance of outdoor digital billboard advertising by companies and businesses.

Here, we have listed the top seven benefits of using digital billboards:

  1. Savings in production costs

With digital billboards, you need not pay for hundreds of full-colour posters to be put up around the city or the country. Once the advertisement is created digitally, you can send as many copies as you want and, that too for free.

2. Shorter lead time and hence no waiting

One of the major drawbacks of traditional billboards is that whenever new changes are to be incorporated in the advertisement; too much time is wasted for reprinting and re installation. But with digital, your ad is sent electronically to the screen and is uploaded within a very short time. As simple as that!

3. Difficult to ignore and highly effective

When driving down the road, let’s face it, bright and colorful lights catch our attention quickly. The continually changing text and eye-catching designs ensure maximum impact and wide exposure to your target audiences. Videos can also be used for advertising your products and services on digital billboards.

4. Display your ads at specific times

It is also very important that your advertisement is displayed at the right time of the day. Outdoor billboard companies ensure that the ads are put on the display at the right time. For example, evenings may be more appropriate for the latest movie online or on TV. You can capture people’s attention as they return home from a stressful day at work.

5. Multiple messages for the same company

Imagine you have two events coming up, and you would like to promote both of them. However, you just need them to show up in one area. Digital billboards offer the luxury of advertising two different events consecutively, so you can advertise both of the events and still hit the same market. With traditional hoardings, only one event can be promoted at a time.

6. They are automatically illuminated

A major problem that people face is that the lights are too bright during the day which negatively affects the promotion. Digital billboards are fitted with light sensors, making the lights diminish during the day, and brighten up around evening time guaranteeing public attention throughout day and night.

7. Suitable for shorter campaigns

Two weeks is the ideal period for an outdoor advertisement to be on display. However, there are circumstances when it might be more advantageous to run your ad for a shorter number of hours over a more extended period of time. Do you have a special offer every Sunday? You can exhibit your promotion every Friday, Saturday and Sunday, and stop it when your offer ends on Sunday. This decreases potential ‘wastage’ (when your advertisement is less compelling), with more productive utilization of your budget.

With massive advancements in technology and ever changing customer habits, businesses must make the best of digital billboard advertising. This advertising strategy will undoubtedly open new dimensions for effective business development.

Backlite Media LLC has been a pioneer in the field of advertising for the past two decades and follows a very different strategy that sets them apart from the other outdoor companies in the Middle East. With the main focus on selling individual signs at prestigious locations, BackLite also lays utmost importance in building long term relationships with multinational and large local and regional companies. Get in touch with Backlite Media LLC, and attract customers like never before!

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.