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The year was 2009 and Nokia ethnographer, Tricia Wang, began to see a new trend emerge after years of conducting observational fieldwork in China.

In her research, she discovered that low-income consumers were ready to pay for more expensive smartphones, and promptly reported her findings back to Nokia.

But instead of heeding her advice and beginning to produce affordable smartphones for low-income users, they did what many companies often do when faced with a similar situation: they looked at their measurable datasets.

And the data wasn’t buying it.

In writing about her experience for Ethnography Matters, Wang attempted to explain that Nokia’s “notion of demand was a fixed quantitative model that didn’t map to how demand worked as a cultural model in China.” …


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In 2013, CEO of Netflix, Reed Hastings sent an 11-page memo to his employees and investors with one core message: he wanted to make a change from simply distributing content digitally to becoming a top producer of original content capable of winning Oscars and Emmys.

The contents of the memo said the following:

“We don’t and can’t compete on breadth with Comcast, Sky, Amazon, Apple, Microsoft, Sony, or Google. For us to be hugely successful we have to be a focused passion brand.”

By broadening their vision, their focus changed; a decision that ended up tripling their profits.

The trouble with slow organizational transformation

Writing for Harvard Business Review, co-authors Scott D. Anthony, Alasdair Trotter, and Evan I. Schwartz, discovered a key lesson from looking at the top 20 business transformations of the last decade. They…


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Originally published on JOTFORM.COM

Remote work is nothing new. Entrepreneurs with geographically distributed teams have been advocating for it for years. In fact, a 2017 study found that the average worker would accept 8% less pay for the option to #WFH — because employees too have long recognized the value of working remotely.

Still, no one imagined that so much of the workforce would be pushed to work remotely so suddenly.

“This is not how I envisioned the distributed work revolution taking hold,” wrote Matt Mullenweg, chief executive of Automattic, the software company that owns the WordPress blogging platform.

Anticipated or not, remote work is the reality for many of us — and that’s not necessarily a bad thing. As Jennifer Christie, Twitter’s head of human resources, told in BuzzFeed…

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Aytekin Tank

Founder at www.JotForm.com || (contact: AytekinTank@JotForm.com)

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