5 POWERFUL CONTENT MARKETING IDEAS FOR SMALL BUSINESS OWNERS

Learn the most popular content marketing ideas of 2022

In this digital age, content rules the online landscape. From informative blog posts to viral social media information, the content range is winning every game. Whether you have a giant business empire or are just starting out as a small business, content marketing carries out favourable results in both cases.

Holding the focus on the new small businesses that have created a new wave of entrepreneurship, the content marketing results are mind-blowing. As content marketing ensures brand awareness, customer trust, and seamless leads, it is the best method to build a credible business with loyal customers. Here are some ideal content marketing ideas for small businesses that can skyrocket their growth.

THE OLD-SCHOOL BLOGGING

You might think that blogs are too old-school, but honestly, they are not just a set of sentences on a white background; they are a strong business in themselves. The fact that blog posts include in-depth information about the product, services, and domain makes them the foremost content marketing idea. According to a recent content preference survey, 17.71% of buyers consume blog content while going through the buying journey. For small business owners and first-time founders, blog posts are indeed the best content marketing idea to build trust among users and convert them into permanent customers.

ENTERTAINING PODCASTS AND VIDEOS

Podcasts and videos, Yes, you heard it right. Podcasts are old and new at the same time. They’ve been around for a long time, but a large portion of the population has recently discovered them. Now how do they help small businesses, startup founders, and marketers? According to the experts, the podcast is an effective tool to detect which content topics are most popular and most liked among the audience.

You can prove your expertise in your industry by sharing the most valuable information through podcasts. You can invite experts from your industry and record an interesting conversation by asking the questions commonly asked by your target audience. That’s how you eventually win the audience’s hearts and loyal customers.

CONTENT DISTRIBUTION THROUGH SOCIAL MEDIA CHANNELS

No social media presence while starting a business is just like having no resume while applying for a job. The social media world is a place that's like a second home to all of us. I repeat, all of us. In reality, you can reach the vast majority of your target audience directly through these platforms. As small business owners, founders, and marketers, you can effortlessly reach the community you want to connect with and can easily spread the brand’s message.

Creating content on social media platforms in multiple formats is a fun way to engage with the target audience and collect more information about their judgement. Social media marketing is user-friendly, time-saving, and cost-effective too. This is one of the best content marketing ideas for small business owners and startup founders.

SOCIAL PROOF IN MARKETING

Social proof as a content marketing tool is a concept that aims to make people trust their buying decisions. Reviews, recommendations, and testimonials are great sources for driving more attention toward your product and services. The recent numbers signify the same: According to a recent survey, 85% of consumers say recommendations and reviews play a key role in their buying journey.

As a small business, it is an untapped opportunity to incorporate honest reviews and testimonials into its content marketing strategy to prove its value. A full-fledged case study, a customer review on the website, or a customer experience snippet on social media — all formats will have a positive impact on the customer base.

GIVEAWAYS AND FREEBIES CONTEST

Giveaways and freebies are brand-new content marketing ideas that not only bring tons of engagement but also ensure a hefty amount of user-generated content. Small business owners and founders can easily rely on giveaways to find their customers in the huge pool. You can arrange an online giveaway contest where you can assign them a task and get social media followers, potential leads, and genuine relationships in return. Isn’t it a win-win for both parties—the customer and the business owner? Giveaway content marketing is a trusted way to let people know your product’s value, and it guarantees your brand’s promotion on their social media too.

Among all the content marketing ideas, these five are the ideal marketing strategies for small business owners and startup founders. On the other hand, coming up with new content ideas every day can be a challenging task.

That’s when content strategists and writers come into the picture. Working with skilled writers and strategists will not only brighten your content calendar, but will also provide you with new content ideas for your business and brand.

And if you are looking for one, then I would love to collaborate as a writer and bring fresh ideas to your business.

Let’s connect here- https://www.linkedin.com/in/ayushi-giri/