How to create a tailor-made LinkedIn profile to boost your LinkedIn presence
7 easy steps to make a stellar profile on LinkedIn
A profile with a decent picture, a short title, and some listed experience is an out-of-date approach for setting up a LinkedIn profile. The new approach is different and assures strong visibility of your LinkedIn profile. But why is there a sudden clamour about LinkedIn profile optimisation?
Well, it’s a fact that LinkedIn is one of the best platforms for job seekers, students, business owners, mentors, founders, and creators. With an exceptional user base of more than 850 million users, LinkedIn’s potential is expanding every day.
To leverage LinkedIn’s potential, you need to create a stellar profile that makes an incredible first impression on the individual who is visiting your profile. Nobody should return unimpressed while leaving your profile.
An optimised LinkedIn profile can bring the finest knowledge, a quality network, potential recruiters, colossal revenue, and loyal customers too. So here is the answer to “why LinkedIn”? To be at the top of the LinkedIn profile game, here are seven simple steps to create a profile that will boost your personal brand as well as provide a valuable network.
Step 1. An original profile picture and background image
A faceless profile picture can easily make the profile visitor leave your profile as soon as he enters. This profile visitor can be anyone: your ideal customer, your ideal recruiter, your mentor, or your ideal teammate.
The first step in creating a suitable profile is to upload an original, clear picture of yourself. Preferably a headshot — that’s the ideal format. But you can go for pictures where your face is properly visible and the focus is not on any other background object. It need not be a professional image, but it should complement your LinkedIn profile.
Similar to that, a cover or background image should be uploaded that should highlight your industry or your skills. There is no hard and fast rule for that, but it’s better to upload a relevant cover image rather than leave it blank.
Step 2. A crisp original bio/headline
Like any other online platform, LinkedIn also has a headline segment. Let me highlight: It’s very necessary to write a crisp, clear bio that describes your profile and skills clearly. It’s like the hook of your article or blog, you have to make it interesting as well as relevant to your skills.
It’s the second most important thing after the profile image that gets noticed. I remember jumping straight to profiles with eye-catching headlines. Avoid using generic terms like writer, developer, designer, engineer, etc. Make sure to highlight what value you provide and what skills you have.
Step 3. List your services.
This section is exclusively for service providers. If you are somebody who wants to expand their business or services, this would be the best section to highlight that. You can add the skills from the provided list and also add the details of your services, like location preference, duration, and previous client reviews. There are high chances of getting potential leads from the service section, and it’s an important part of optimising your LinkedIn profile.
Step 4. Detailed about section
About section is the part where you can write a brief about yourself, your skills and achievements. If you are a freelancer, then you can provide a detailed overview of your services here. There can be some skills that would not be available on the services list, so you can add them here. You can talk about your passion, expertise, and milestones in this section. You can also add your contact details if you wish to reach your potential clients as quickly as possible.
Step 5. Enlist your best work in the featured section
This is the most interesting segment of the LinkedIn profile. The featured section is solely designed to list some of your great work samples. You can add anything related to your work — any research paper, live project, articles, spec ads, videos, designs, or any work that you are proud of.
It can be called the proof of work segment of a LinkedIn profile. Any visitor can have a look at the samples you have created before. You can also upload your updated resume or portfolio in the featured section if you are looking for a full-time job.
Step 6. Update your work experience
In the experience section, you can list your previous employment details. You can add your full-time experience, internship experience, and freelance experience too. If you have always worked as a single-team member for your own business or brand, you can add that too.
There exists a description section where you can talk about the value you provided to the organisation or client and how you diversified the results or revenue. The experience section is a summary of your work profile, which includes the name of the company, tenure, and job role of your recent work ventures.
Step 7. Add recommendations
Last but not the least, the golden, sweet words about your hard work and dedication. In the recommendation section, you can add testimonials from your clients or words of praise from your previous employer. Through this section, you can build the credibility of your profile and get noticed among the large gang.
There are other secondary sections too that can make your LinkedIn profile stand out, but these seven steps are the primary ones that make all the difference. Leaving any of them can leave a negative impression on the profile visitors. If you wish to boost your LinkedIn presence, then this detailed profile guide will work for sure. Start building your profile now and unleash the hidden opportunities.
And if you want to connect with me on LinkedIn then here you go — My LinkedIn profile
Let’s connect:))
