Branding and website for a super secret project

Imagine the congress, but as a VC fund. A non-serious conceptual identity for a serious problem.

Insider Congressional Trading. A serious problem and legislative loophole that allows senators to leverage insider knowledge and non-public information to trade on specific stocks.

We were challenged by [REDACTED] to come up with a unique strategy to reveal these trades. We worked closely with our client to come up with a satirical visual identity and brand strategy that played onto Congress’s extraordinary returns on investments.

What we did

Brand Identity: Art Direction, Visual Identity, Strategy, Brand Guidelines, Website
Collateral: Visual System, Deck, Social Media Templates, Core asset development

This isn’t a full process breakdown, but I’m sharing some stuff we can that shows our design work and visual system in play. I’m super proud of this work and how this turned out. I’m even happier about being able to share this without an official launch of the project. I think more designers and studios should push to share their work.

That’s all for this week. I took some time off, but I wanted to share this and get back to it. I’m feeling energized. The path for HEX is straightforward but not simple: share new case studies every week.

See you next week. Hopefully with a process breakdown for our recent blackjays.vc project.

Until then, have a look at the official case study for congress fund project at: https://www.hex.inc/work/congress-fund