Why Sales Enablement is the new way of Marketing and Sales

Being a Sales Enablement Lead, it is getting tougher daily to explain the true potential to the people I engage with every day. It turns out that, not just me but with my conversation with various Sales Enablement Leads and Executives, face this issue.

I’ve decided to write more on this section as a series to explain how are various department is interconnected when we explore this role. It all drills down to explain that this is a Statistical Number Game which connects, the company website, landing pages, SEO, Social Media, campaigns, lead management, sales process, buying process, CRM tools, Marketing tools and many more that works together and too closely. So, you can imagine the complication the sales enablement team goes through.

If sales and marketing are married, then sales enablement is like their child. But just like a child, Sales Enablement is growing and changing by the day, every day.

Unfortunately, there’s no concrete answer to explain this role. Thankfully, Demand Metric had the courage to ask the burning question to people like us on behalf of confused wanderers: What is sales enablement, anyway? And they didn't just leave it at that — the company actually launched a study digging into the meaning of the term. Let us start with this here, slowly we will go further on how every department I mentioned above plays its role in truly enabling the sales process.

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