6 Quick Ways to Optimize Your Blawg Posts for Search Engines

One of the most frustrating scenarios you may face in law blogging, especially if your goal focuses on monetizing your content, is on how to get more traffic.

The time you spent in writing your legal articles including the research and editing cannot be bought by money, but the consolation of getting more people read about it is enough to motivate you to write more.

Law blogging is one of the toughest niches to thrive online, and depending on the field you have the most expertise on, you must learn to promote your blog not only in social media platforms and email, but also through search engines as well.

Why Optimize Your Blawg Posts for Search Engines?

Most of those who have legal problems or those who are researching about the law commonly use search engines to find legal information or even legal opinions that they cannot find offline.

Optimizing your blawg posts for search engines increases the chances of getting more visitors to your blog. The more visitors you have, the higher the monetization capability of your blog site.

The more popular you are in the SERPs (search engine result pages), the higher also the chances of fellow blawggers linking back to your blog. This is highly possible if you have high quality and unique articles that many can credit as their reference.

According to Qamar Zaman, an SEO for Lawyer expert, the more editorial backlinks you’ll get, the higher the chances that you’ll get on top of the SERPs. This means more traffic, more readers, and possibly a chance to turn your blawgging into a career.

(Note: You don’t need to be a professional lawyer to become a blawgger. A blawgger lawyer though is an excellent reference person especially for cases that need immediate legal help.)

6 Quick Ways to Optimize Your Blawg Posts for Search Engines

Every time you publish a new blawg, you are actually telling search engine bots that there’s a new content and they need to crawl and index it. How can you leverage from this process and improve your rankings in the SERPs? Here are the 6 quick ways to do it.

1. Optimize Your Media Files

One of the very basic ways to optimize your blawg post for search engines is to simply name your media files properly. For example, if your blog post tackles about the advantages of cybercrime laws, you can rename the image you’ll use to “Advantages of Cybercrime Laws”.

You can also add your target keyword either before or after the file name.

2. Use Heading Structure Correctly

Search engine crawlers read your blog post from Heading 1, Heading 2, Heading 3, and below. Be careful in using these heading tags according to their hierarchy because the bots might interpret less important part of your blog post as the more important ones because you use the wrong tag.

For example, your first heading should be H1 but you use H2 instead. This can confused the search engine crawlers and may not put priority in crawling the first heading because it is tagged as H2.

3. Target Keywords Must Be On Your Title

When search engine bots crawl your website, the very first thing they’ll index is your blog title. Thus, it is very important that you optimize it well. For example, if your target keywords are “Practical Legal Tips” and your title is “How to Take Advantage of Cybercrime Laws?”, here’s how you can put these two in your title — Practical Legal Tips: How to Take Advantage of Cybercrime Laws?

Make sure that you don’t compromise the readability of your title. If you think the title sound too awkward when the keywords are inserted, then select another target keywords that fits better.

4. Optimize Your Meta Tags

Don’t forget to optimize the Meta title, Meta description, and Meta tags of your blog post. These are the snippets that will show up in the SERPs and are very important if you want to improve your click through rate.

The higher your click through rate, the higher the chances of getting more traffic on your blawg.

5. Add Relevant Category Tags

Of course, your quick blawg post optimization won’t be complete without putting your article in the right category tags. This is not only useful for search engines but for your readers as well.

Imagine not tagging properly your articles and just lump them in one category. Search engine crawlers will have a difficulty indexing your blog posts and your readers will have difficulty navigating from one topic category to another.

6. Ping and Share

The quickest way to get search engine bots notice that you have a new blawg update is by pinging your newly published article on ping sites such as PingFarm.com and Pingoat.net.

Sharing your new blawg post on your social network sites and other social bookmarking portals can also make a difference.

Optimizing your blawg for search engines is not actually that difficult if you start at the very basic level. You can instantly apply all these 6 tips on your next blawg post and you can keep track if there is progress in traffic or not. Good luck!

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