Why it’s Hard to Write a Law Blog (Blawg)?
Although blawgging is not exclusive for lawyers and those who study the law, it is still one of those very few blogging niches wherein only highly qualified and law-savvy professionals can only give justice to.
Even if you are a law enthusiast who memorizes almost all your favorite criminal laws, there’s a reason why there are many law bloggers (especially those ones who are not practicing lawyers) who don’t succeed in blawgging.
As someone who’s been blogging (just on a different niche) for a long time now, I think there are specific reasons why it’s just so difficult to break into the blawgging world.
Top 5 Reasons why it’s So Hard to break into the Blawgging Niche
Blawgging is definitely something that I cannot see myself doing, not because I have no interest in the law or that I think I cannot polish my writing and research skills and start one.
Here are the reasons I think why law blogging should just be done by legal experts and professionals.
1. One Must Have In-Depth Knowledge of the Law
How can you write something if you are not knowledgeable about it? Although there are topics that you can master on your own, the law isn’t something that you can just be an instant expert of.
You need to get formal education, mentors, and even should pass a bar exam in order for people to trust your words.
The law is such a serious topic that if you don’t have in-depth knowledge about it, you should just not blog about it. Being knowledgeable about the topic you are blogging is one of the factors readers look for in vouching the credibility of a blogger.
2. You Cannot Blog What You Don’t Experience
Exactly. In blogging, most bloggers greatly rely on their experience, but if you are planning to start a blawg without any actual experience in the legal industry, then you should spare yourself from wasting yours and your readers’ time.
How can you impart valuable information to your readers when you don’t have real life experience on the topic you are blogging about? You can never gain trust or authority if you haven’t experienced what you are writing about.
3. The Jargons are Your Best Enemy
Because your knowledge is lacking and you don’t have any actual experience, it is just natural that you don’t know about the jargons commonly used in the legal space.
How can you effectively right about the law if even the basic jargons are not in your vocabulary?
4. Optimizing Your Blawg for Search Engines is challenging
This is another aspect in blawgging that you cannot just simply solve just by DIYing. Even actual lawyers and law firms need the help of SEO Experts who specialize in lawyer marketing to help them rank their websites and blogs on top of the SERPs.
With the lack of knowledge and experience about the legal space, it surely is challenging to promote your blawg to search engines because you simply don’t have the resources and connections. But, although it’s difficult, you can still do it on your own if you really want.
5. Readers Just Simply Prefer Lawyers
Of course, the highest authority to discuss and blog about laws are lawyers. Those who look for legal opinions online mostly seek law experts, practicing lawyers, and professionals who work closely in the legal space.
In most cases though, readers prefer lawyer bloggers because of their unquestionable knowledge, experience, and authority about the subject. There’s no contest on that.
You can read about finance for 6 months and then become a finance blogger. You can blog about cooking without being a chef and become a popular food blogger. You can blog about politics without any background in politics.
On the other hand, it’s just really hard to be successful in blawgging if you are someone who is not a lawyer or a law expert.
This is may be because the subject in blawgging directly affect the lives of many. Any misinformation or confusion with regards to facts and rules of the land can bring life-changing consequences to our fellow human beings more especially the innocent and the victims.
Sources and References:
Selecting a niche can be difficult for a new blogger. Perhaps when they read blogs like ShoutMeLoud, Problogger or…www.shoutmeloud.com
Are you an independent legal professional or a law firm, and worried about the intense professional competition? Is…lawyerlk.com