Amy ZasadzinskiinExperience ModelingExperience Models are Data as a StoryIn order for clients to connect with user research, design researchers need to organize the data into clear frameworks that can be…Nov 23, 2021Nov 23, 2021
Amy ZasadzinskiinExperience ModelingAmerican Girl: A Girl’s Best EcosystemIn our capitalist society today, there are new products being produced constantly, ads pulling our attention at every turn, and companies…Oct 18, 2021Oct 18, 2021
Amy ZasadzinskiinExperience Modeling“Jobs to Be Done” is How Innovation HappensI had never considered the main ideas that are the basis of the Jobs to Be Done framework until design school, but those concepts are so…Oct 5, 2021Oct 5, 2021
Amy ZasadzinskiinExperience ModelingDesign for end goals, not current preferencesThe idea that “people can change” is an interesting concept. Common dating advice that I have received from my mom and aunts is that I…Oct 2, 2021Oct 2, 2021
Amy ZasadzinskiinExperience ModelingI am not the persona, and the persona is not me.As a grad student learning about design research and creating user models, I am finding, to my dismay, that there are many conflicting…Sep 13, 2021Sep 13, 2021
Amy ZasadzinskiinExperience ModelingBut what IS an experience?Our current world revolves around the idea of the Experience. Purchasing a product, enjoying live entertainment, and working at a company…Aug 28, 2021Aug 28, 2021