Case Study: an Email Course as a Long-Term Customer Acquisition Channel

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Go Highbrow

3 min readJun 15, 2016

I’m one of the co-founders at Highbrow and in this post I want to tell you how you can use Highbrow as a long-term customer acquisition channel.

What’s Highbrow?

Highbrow is an email based learning service which delivers bite-sized courses straight to your inbox every morning. All courses are 10 days long (you don’t get bored) and are broken down into 5-minute lessons (you can read them with your morning coffee).

People already have a habit of checking their email multiple times a day, especially first thing in the morning. We’ve tried to use this habit to form another one — learn new things every day.

How can you use it?

Highbrow is a platform where brands and experts can reach their target audience by educating it. It means if you’re an expert in some field, you can share your knowledge by creating a bite-sized сourse on Highbrow.

With Highbrow, you focus on content creation and we will take care of everything else: design, delivery, promotion, etc.

What we offer course creators is the ability to promote their courses/products/blogs to subscribers. We have a recommended block for further learning in the final lesson of each course. This place has a phenomenal CTR of 15%. You will be able to promote your course/product/blog directly to subscribers who view your course. Plus, we will mention you or your company as the author of the course everywhere.

After the course is ready, we will promote it in their community of 200K+ lifelong learners.

How it works?

Pick your course topic, identify your target audience, and plan your outline.
Submit a form here.
Get approval from Highbrow’s team.
Prepare content for your course: 10 lessons (400–500 words long) and a quiz.

That’s it! Highbrow will take care of everything else: design, delivery, promotion, etc. Each course will get featured in our newsletter with 200K+ subscribers.