The Power of Proximity

@changemaker
5 min readFeb 5, 2024

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How Being Close to Others Affects Our Behaviour and Well-Being

Complex molecular structure of power | Image created by the author using Midjourney

Have you ever noticed that you tend to get along better with people who live or work near you, even if you don’t have much in common?

Or that having familiar faces around you makes you feel more at ease and self-assured?

If so, you have experienced the power of proximity, a psychological phenomenon that describes how physical distance influences our social interactions and emotions.

Proximity can affect various aspects of our lives, from our friendships and romantic relationships to our productivity and creativity.

In this article, we will explore what proximity psychology is, why it matters, and how we can use it to our advantage in different situations.

What is Proximity Psychology?

Proximity psychology is a branch of social psychology that studies how spatial closeness affects human behavior and attitudes. According to proximity psychology, we are more likely to form and maintain relationships with people who are physically near us, because we perceive them as more similar, attractive, and likable than those who are far away.

This is partly because proximity increases the frequency and intensity of our interactions, which leads to familiarity and comfort. We also tend to associate proximity with shared goals, values, and experiences, which creates a sense of belonging and trust. Additionally, proximity reduces the costs and risks of communication and cooperation, which makes us more willing to engage with others.

Why Does Proximity Matter?

Proximity matters because it can have a significant impact on our well-being and performance. Research has shown that proximity can influence various aspects of our lives, such as:

Social support
Proximity can help us build and maintain strong social ties, which are essential for our mental and physical health. People who have close friends and family nearby tend to be happier, less stressed, and more resilient than those who lack social support. Proximity can also provide us with practical and emotional assistance, such as advice, feedback, or comfort, when we face challenges or difficulties.

Teamwork
Proximity can improve the effectiveness and efficiency of teamwork, as it fosters collaboration, communication, and coordination. People who work in close proximity to each other are more likely to exchange information, ideas, and resources, as well as to align their goals, strategies, and expectations. Proximity can also boost the morale and motivation of team members, as it creates a sense of cohesion and solidarity.

Creativity
Proximity can stimulate the generation and implementation of novel and useful solutions, as it sparks inspiration, innovation, and experimentation. People who are exposed to diverse and dynamic environments, such as cities, campuses, or coworking spaces, are more likely to encounter new stimuli, perspectives, and opportunities, which can trigger their creativity. Proximity can also facilitate the diffusion and adoption of creative ideas, as it enables feedback, testing, and refinement.

How Can We Use Proximity to Our Advantage?

While proximity can have many benefits, it can also have some drawbacks, such as boredom, conflict, or conformity. Therefore, it is important to be aware of how proximity affects us and how we can use it to our advantage in different situations. Here are some tips on how to do so:

Seek optimal proximity
Not all proximity is equal, and too much or too little proximity can be detrimental. Therefore, we should seek the optimal level of proximity that suits our needs and preferences, depending on the context and the goal.

For example, if we want to make new friends, we might want to join a club or a class that meets regularly and has a small group size.

If we want to work on a complex project, we might want to arrange a meeting or a call with our team members, rather than relying on email or chat.

Balance proximity and diversity
While proximity can enhance similarity and familiarity, it can also reduce diversity and novelty. Therefore, we should balance proximity and diversity, by exposing ourselves to different people, places, and experiences, that can enrich our lives and broaden our horizons.

As an example, if we live in a homogeneous neighborhood, we might want to travel to other places or learn about other cultures. If we work in a close-knit team, we might want to seek feedback or advice from outside sources or experts. Balancing proximity and diversity can help us avoid groupthink, prejudice, and stagnation.

Maintain healthy boundaries
While proximity can foster intimacy and trust, it can also lead to conflict and resentment. Therefore, we should maintain healthy boundaries, by respecting ourselves and others, communicating our needs and expectations, and resolving any issues or disagreements.

For example, if we share a room with someone, we might want to agree on some ground rules, such as quiet hours, cleaning duties, or privacy. If we work with someone, we might want to clarify our roles, responsibilities, and deadlines.

Maintaining healthy boundaries can help us prevent or reduce friction, stress, and misunderstanding.

How does this help in the professional world we are in..?

Incredibly a lot, actually.

While each individual is different, the general aspects of an office environment are rather common.

In very general terms, it could be argued that surrounding oneself with peers that are stronger than us can only make us better.

Let's have a look at some areas that this helps in..

Makes Communication Easier
When coworkers are seated closer together or have offices near each other, it facilitates more natural communication throughout the day. We can more easily swing by someone’s desk to chat or gather impromptu to brainstorm. It removes friction from collaborating.

Encourages Relationship Building
As the research shows, physical proximity breeds psychological feelings of bonding and friendship over time. When we share a small office space, have neighboring cubicles, or sit across a small conference table from colleagues, we get to know each other better which improves working dynamics.

Sparks Informal Exchanges
Great ideas are often born in casual hallway conversations, waiting in line for the copier, or having lunch in the office kitchen.

Close proximity enables these sort of unplanned interactions that capture creative sparks before they disappear. Things said in passing can lead to formal collaborations.

Supports Mentorship & Growth
By working physically side-by-side with more experienced colleagues and leaders, newer employees benefit from observation, guidance and encouragement in the moment.

Asking quick clarifying questions as problems arise is also easier which prevents roadblocks.

Thoughtfully designing workspaces, seating charts, and office locations with an eye to bringing employees into closer orbit can enhance communication, relationships, idea-sharing, and development in impactful ways.

Just as with interpersonal ties outside of work, proximity builds professional bonds.

So if we were to sum it up, proximity is a powerful factor that can influence our relationships, behaviour, and cognition.

But we must also remember that proximity is not always beneficial or desirable, as we would need to balance it with other factors, such as diversity and boundaries.

By doing this, we may reap the benefits of proximity without falling victim to its drawbacks, and we will experience greater peace, creativity, and progress in both our personal and professional spheres.

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@changemaker

An enthusiastic early adopter of anything digital, always open to change, unconventional & out of the box approach to life, make things happen mantra in short.