Don’t wanna know, that I know..!
One of the ‘perks’ of a being an entrepreneur is that while we are not building something, we are pretty much hustling around meeting people, promoting our ideas, share experiences etc.. the usuals. There are some days, when we encounter some really interesting people, or sometimes indulge in some really off-topic & interesting discussions, and we completely forget the purpose why we were there in the first place!
Recently I was at a community dinner hosted by Zappos, met some really cool people, and it turned out to be one of those moments. Our topic of discussions varied from bernal sphere habitat to human beings in general. One such topic was the famous quote from Rumsfield.
There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don’t know. But there are also unknown unknowns. There are things we don’t know we don’t know.
- Donald Rumsfield
So apparently the above quote is missing, one important piece:
There are also ‘unknown knowns’. These are things we know, but we don’t wanna know.
To me, this is something profound!
There are always some things in our life, which we put it on our back burner, just because we do not have the time or patience to confront it. Sometimes these are the things which should actually matter most in our life, and what we need to is to accept the fact that it exists, and needs to be taken care of..
The very attempt to confront and tackle such things would actually lead to some painful but usually fruitful process, say for example an ‘open communication’ to handle that ‘matter’ in one’s relationship, or that boring task which needs to be performed before it turns out to be a pain.
The fact that sometimes we prefer to ignore its existence surely does not help. It does exist, and everyone and everything which matters to you, knows that it exists ☺ We just need to confront it, right now..!
Guess it is about time for me to do those taxes..