Azure Cloud in Fashion Industry?

Azure Dotsquares
3 min readSep 20, 2022

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Azure Cloud Computing Services is a cloud service offered by Microsoft & it works as a data centre infrastructure. The range of services includes “Software as a Service, Platform as a Service, and Infrastructure as a Service”. The popularity of Azure is spreading day after day among fashion retailers, especially in the online segment. The leading fashion platforms are maximising their growth with a cloud-based supply chain management process. The famous online fashion providers, Myntra & ASOS, worked with Microsoft Azure. The entire portfolio is migrated to Azure in just nine months through Azure Synapse Analytics and Azure HDInsight of Myntra. Whereas ASOS migrated to microservices architect powered by Azure. The ASOS aims to provide a more personalised experience & speed up the order processing on the busiest days. The motive of every company is clear:

· Limitless scale

· Stabilise service

· Increase traffic year by year

The expert’s perspective is here!

Raghu Krishnananda, CTO of Myntra — With Azure Synapse Analytics, we’ve reached better CPU utilization and fewer performance and stability issues by working closely with the Microsoft product teams. We get greater ROI on essentially the same cost.

Bob Strudwick, Chief Technology Officer of ASOS — We chose Azure Cosmos DB because of its global distribution and ability to handle heavy seasonal bursts like Black Friday.

Why online retail companies are looking for cloud-based solutions?

The disruption of technology is well known by the world. Many small or big companies are moving towards the cloud for the advancement of their work. Some examples have been listed above that indicate every giant requirement for modernising approach. Here are some good reasons that you should know:

· Scalable Infrastructure: Online fashion companies are finding ways to provide a personalised experience and treat every user with the same dignity and approach. Companies required massively scalable infrastructure to handle seasonal events & traffic peaks. Hence, online fashion retailers need scalable infrastructure like Microsoft Azure.

· Trusted Technology Partner: When companies are shifting their database to the cloud — they have a single objective to make their data safe and secure. Also, they look for limitless scale, performance, open source support & mature machine learning capability. Also, such big giants want to make a long-term relationship with the technology. Microsoft Azure fulfils every single requirement like machine learning, data warehousing & big data analytics.

These are some aspects which define that companies use Azure over others. There are some different phases of migration that enable companies to migrate their data to the cloud.

Migration Plan & Phases

Once the company determine their needs and evaluate their requirement, it & then selects the migration plan and phase. Migration of data is not about just copying and pasting but the transformation of code. So, Microsoft Azure prepares a phase for migration to eliminate the risk & ensure stabilised production service. Following are certain phases of migration:

· Migration of non-critical supply chain management inbound & focus on customer experience application to establish a production baseline on Azure

· Migration of the supply chain management outbound & inbound

· Migration of the storefront services with high demand scale products & low latencies

Azure Cloud Computing Services — Collaboration with the future

Online fashion retailers are expanding their capabilities with the help of Microsoft Azure. Companies are using it for centralising their data and computing multiple queries at once. Microsoft has launched multiple aspects in Azure like Synapse, and Micro Service Architect to bring revolution. Companies are finding and collaborating with one together to grow and expand.

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