Hi Jyssica Schwartz Congrats on creating the course. I know for a fact how hard it is to create one.
I didn’t market an online course before. But I have observed how top medium writers and bloggers do it:
- Publish free content & get momentum
- Build an email list
- Study the audience needs and create a course accordingly
- Once the course is ready, they email a set of their subscribers to get early feedback.
- Share the news with their email list and across their social media
- Optional: Add a call to action section in all their stories and blogs
Although this is a proven strategy it doesn’t have to be this way. For instance. when I started ghostwriting, I didn’t even tell people I was a ghostwriter.
Someone checked my Medium profile and emailed me. they liked my work and they wanted me to write for them.
I am now a full time marketer at a tech startup. In a way, my work on Medium helped me get the job.
Visibility is more important in this digital age.
There is a gazillion online courses about publishing a book. Think about what will make you stand out: do you have a powerful life story? Are you the author of a best seller? Do you have fresh perspectives on the topic?
Remember people write checks with their hearts and justify it with logic.
I highly recommend you take a digital marketing online course
Feel free to reach out if you wanna discuss further. Happy to help :) Good luck :D
