A title on one of the Growth Experts podcasts by Dennis Brown caught my eye recently that inspired this post: Trust…If you don’t have it, you have no BRAND with Ben Baker.
On the podcast, Ben shares outstanding tips on how he built his successful career and business by Building Trust with his clients.
Do yourself a favor and click here to listen to this fantastic conversation with Ben and Dennis.
Ben Baker Shares Strategies on Building Trust
For a quick background, Ben Baker delivers a wealth of experience serving as:
- President of Your Brand Marketing
- Host of YourLIVINGBrand.live podcast
- Author of “Powerful Personal Brands: A Hands-on Guide to Understanding Yours” (You can grab a copy of this excellent book on Amazon — You will love it!)
During the Growth Experts podcast, Ben states Building Trust requires:
Ben recommends asking yourself and your team poignant questions while working on Building Trust with customers:
- What do we do?
- Why we do it?
- How do we do it better?
- What do we do differently?
What Problem Do You Solve?
In particular, this last question that Ben asked especially hit home. Your team should always be asking: “What problems do we solve”?
Ben says solving that problem consistently and better than anyone else while demonstrating a deep understanding for your customer is critical with Building Trust.
Additionally, Ben makes an excellent point to not only understand your customer but also gain a clear understanding of your customer’s customer.
Another takeaway from the podcast with Ben Baker includes focusing on being authentic rather than attempting to define yourself against your competition.
As Ben points out, we all have competitors. Even great companies such as Coke and Apple face fierce competition. Therefore, striving to deliver the best products and services results in Building Trust.
Lastly, Ben recommends delivering a strong and consistent message. Stay in your lane.
After connecting with Ben on LinkedIn, he graciously and generously shared a few quotes on Building Trust:
- “Be the person who does what they say and says what they do”.
- “Great leaders make safe space for others to learn how to succeed.”
- “Take time to understand how you can help others….then go out and do it.”
- “How do you want to be thought of when you are not in the room?”
Thank you for sharing these incredibly valuable tips Ben!
Ben Baker: Author of “Powerful Personal Brands”
In his book “Powerful Personal Brands”, Ben does an amazing job. Ben shares interesting stories of his youth as well as conducts several interviews with thought leaders on building a “Powerful Personal Brand”.
A particular comment on Building Trust that stood out from one of Ben’s interviews: “Be genuine with your outreach”.
Lastly, Ben truly asks compelling questions. Once again, a powerful question that Ben asks in his book:
“Who are the Top Three People You Admire….And Why?”.
This is an outstanding question that makes you reflect on individuals who have helped shape the person that you are today.
You will have to buy the book to find out Ben’s top 3.
Wrapping It Up
In conclusion, let’s hear from Ben himself on his thoughts on Building Trust.
Here is a great video from Ben — enjoy!