Glimpse of what are SEO, SEM & DATA MINING!
src: google images
So before we start off with the technical part I need to make a sad confession that is I spent hours to think of a title that pleases the search engine to put my page on top and also attractive enough to get your attention and to get you to click on the link.So on the whole what matters to the businesses happening online is to somehow get you to click on our link and make you buy it’s products or services.Many would have heard about Walmart using complex psychological manipulations to make people buy more.Well we got no clue about the consistency of that statement but it is true that web based marketing firms do a lot of thought hacking.
As a blooming start-ups here are few must know concepts that will help you grab your piece of pie:
Search engine optimization:
If you had any prior blogging experience you would understand the woes of getting search engines to find your blog.Even if you literally type down the URL on the search bar you will end up in every other page other than yours.So how do you make make your business visible.They call it SEO. It means manipulating the search engines search algorithm and getting your site to the top of the search result. In the early 90s when the internet was in the nascent stages, search engines used simple algorithms like redirecting to the page which has most number of occurance of the keyword.This means you can just add a dummy link in your pages filled with the same word over and over so that it tops the search.When search engines found out the abuse they deployed complex sorting algorithms. So did our job get. So SEO is an easy way to accelerate your business. To learn more check out this link.
Search engine marketing:
Have you ever wondered why there is a shoe retailers site on the top of the search of the shoe company itself when i searched for Reebok? We call it Search Engine Marketing(SEM). Few companies pay the search engines to get their site to the top. Biddings happen 24x7x365 for the keywords and the place.Few offer pay per click and few offer time period schemes for the SEM. At least they mention that it is an Ad using that tiny yellow symbol. So if you are planning to get your business going big time this is one idea you can capitalize on.
Data mining:
Data mining means gathering information about our activities online to ‘enhance our web experience’ as they call it. Cookies are small programs that sits silently in our computers gathering information about our search patterns and many websites can access it. E-commerce firms are the largest consumers of mined data,because they repeatedly post ads related to what a person searched for to make him buy that product. They also create illusionary offers and discounts to woo the customers. It’s not just the ads sometimes they go to an extent of sending you text or even call. Once when i was on yatra.com site and gave my mobile number.Later when I was searching for packages to South America I started receiving texts about package offers even weeks after that. Though cookies created an outrage among media the consumers seem to be convinced with it.We can construe this from the fact that cookies-free search engines like Epic or Duck Duck Go have never really took off. So when your firm starts going big time this will be your next move to take your business further.
Internet is the one single most powerful business tool available and not making use of it would be the most regrettable debacle of your business sojourn.
Written by,
Sandeep Khanna
SASTRA UNIVERSITY, Tamil Nadu
