In reclaiming the identity of ‘witch,’ Lorde and her Bushwick sisters seek to redefine and reconstruct its traditionally sinister meaning and identity.
The Devil & the Lorde: A look at the politics of pop sorcery
Dejan Jotanovic
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It’s more likely that they are cashing in on the rebellious nature of their music. They know the more they piss off the parents, the more the kids will love them.

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