In reclaiming the identity of ‘witch,’ Lorde and her Bushwick sisters seek to redefine and reconstruct its traditionally sinister meaning and identity.
The Devil & the Lorde: A look at the politics of pop sorcery
Dejan Jotanovic

It’s more likely that they are cashing in on the rebellious nature of their music. They know the more they piss off the parents, the more the kids will love them.

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