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Igniting Change

It’s that sinking feeling when someone traps you in the corner of a party to talk about the garbage patch in the Pacific, or how North Korea could nuke us. Maybe it’s climate change or melting glaciers. What do you do next? Join Greenpeace or watch Netflix?

What about when you’re not feeling trapped, and you’re actually having this discussion with a well-informed individual — is it your duty to engage? Do you remember that feeling at the pit of your stomach as you both careened down the rabbit hole of global demise drowning oneself in a pit of self-inflicted despair?

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Are You Programmed?

We are conditioned, and we are patterned. Governments, the media and academic institutions shape the content of our minds. This process is the dam where social change stops. We either don’t see how our actions are having an impact, or we’re disenchanted, not believing that an individual can make a difference. We are dependent creatures, whether it be on our parents, teachers, politicians or corporations.

“If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it.”

Immersive Experience Design Is an Emerging Discipline

Augmented physical worlds are infused by narrative driven environments with theatrical elements.

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Refreshing Approach

In creating immersive experiences designers are given the opportunity to create a platform for disrupting cultural conditioning and societal norms. Experience designers determine the objective by identifying oppressive mechanisms and shaping an impactful narrative and environment to challenge them. Through the use of absurdist and humorous metaphors, the designer can challenge real social issues. By breaking the issue down into its pieces and arguments, one can employ artists to create content that gets to an emotional core of the issue at hand.

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Call To Action

Like all good campaigns, effective immersive experience design comes with a call to action. Individuals who have passed through these transformational experiences are often left with new ideas and perspectives. They see their behavior through a new lens. It is the designer’s responsibility to have positive intent, to focus the group energy effectively.

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The emerging discipline of immersive design has no boundaries. It is the pallette for which experience is the medium. This is a unique opportunity to implement change, and moreover— it’s fun as hell.

“All a person can do in this life is gather about him his integrity, his imagination, and his individuality — and with these ever with him, out front and in sharp focus, leap into the dance of experience.” — Tom Robbins

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Written by

Immersive Experience Designer | Tectonic Shifter www.benja.us

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