Babak Azad – Medium

Babak Azad

Babak Azad

How Blue Apron Revealed a Lot More about Customer Acquisition and Retention than It Likely Intended…

I’ll cut to the chase first. I have no inside information, but my analysis has lead me to conclude that Blue Apron is acquiring customers…

Jun 9, 2017

How Blue Apron Revealed a Lot More about Customer Acquisition and Retention than It Likely Intended…

Jun 9, 2017

Babak Azad

Next Level Media Management for Performance Marketers

(This is the third in a 3-part series where I share some of my “secrets” to scaling a performance marketing business. Here are part 1 and…

Apr 25, 2017

Next Level Media Management for Performance Marketers

Apr 25, 2017

Babak Azad

3 Pillars for Ensuring Your Company is Built for Scale

(This is the second in a 3-part series where I share some of my “secrets” to scaling a performance marketing business. If you missed part…

Apr 18, 2017

3 Pillars for Ensuring Your Company is Built for Scale

Apr 18, 2017

Babak Azad

Why Your Marketing Strategy Should Mirror Warren Buffet’s Investment Strategy

(Note — This is the first in a 3-part series where I share some of my “secrets” to scaling a performance marketing business.)

Apr 12, 2017

Why Your Marketing Strategy Should Mirror Warren Buffet’s Investment Strategy

Apr 12, 2017

Babak Azad

The Next Steps in Margin Growth

I have previously shared the process that businesses can use to scale media and revenues. If you’re a small company, that’s where the focus…

Oct 18, 2016

The Next Steps in Margin Growth

Oct 18, 2016

Babak Azad

What I Learned from Managing $500MM+ in Media and Acquiring over 10MM Customers

I’ve talked to a number of people recently who think that optimizing and scaling campaigns has this magical and mystical aura around it…

Oct 11, 2016

What I Learned from Managing $500MM+ in Media and Acquiring over 10MM Customers

Oct 11, 2016

Babak Azad

It’s No Wonder Your Analytics Team Isn’t Getting You What You Need

Depending on your perspective, you may or may not want to know how times you were presented with a set of analyses that could have had a…

Oct 5, 2016

It’s No Wonder Your Analytics Team Isn’t Getting You What You Need

Oct 5, 2016

Babak Azad

We Sat at the Restaurant an Extra Hour and No One Ever Came By

The wait staff may have been indifferent or clueless. But I’ve got to believe that the owner would’ve lost it had he found out.

Sep 27, 2016

Sep 27, 2016

Babak Azad

I can’t believe we got played (that includes me)

Imagine for a moment that her RNC speech is “normal”, meaning a standard motivational and rah-rah speech about her husband and the…

Jul 20, 2016

Jul 20, 2016

Babak Azad

Bridging Direct Response with Brand

I wanted to share a presentation I gave last week.

Jul 5, 2016

Jul 5, 2016

Babak Azad

Babak Azad

I have 4 passions after my family — fitness, education, leadership, and entrepreneurship. Former SVP, Media & Acquisition at Beachbody

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