PinnedBabetto ThomasMapping the Customer Journey : Because a Straight Line Would Be Too EasyImagine if life were as simple as a straight line. You wake up, go to work, come home, and repeat. No twists, no turns, just a…Jul 15Jul 15
PinnedBabetto ThomasUnderstanding Triangulation in Marketing MeasurementFor precise marketing measurement in this privacy first era, triangulation is indispensable. This involves using three different…Jul 15Jul 15