Methodology:
Answerthepublic.com creates visual reports of searches (appending key words with question or proposition words). I went through key terms for NowSigns, selected relevant questions, and made suggestions for how our copy can address those.
Relevant questions to vinyl:
- Which vinyl windows are the best?
- What vinyl to use on water bottles/ glass?
- Why vinyl wrap car?
- How vinyl wrap works?
- Are vinyl windows toxic/ safe?
- Are vinyl windows paintable?
- Are vinyl decals waterproof?
- Are vinyl floors toxic/ safe?
Recommendation:
- On product pages, state our vinyl is nontoxic, not paintable over, and waterproof (if true)
- If not paintable or waterproof, add that to disclaimer
Relevant questions to decals:
- Who prints/makes/sells wall decals?
- How to install/ apply decals?
- How to remove decals from car?
- What can decals stick to?
- Are wall decals tacky?
- Are decals reusable/easy to remove/ permanent?
- Are decals bad for car paint?
- Are decals waterproof?
- My decals won’t stick?
Recommendation:
- Emphasize reusability/removability of decals
- List what surfaces decals will and will not stick to
- Use verbs print/make, install/apply
Relevant questions to vehicle wraps:
- Are vehicle wraps cheaper than paint?
- Are car wraps legal?
- Are car wraps durable?
- Are car wraps removable?
- What resolution for vehicle wraps?
Recommendation:
- Explain the difference and advantages of vehicle wraps over paint (perhaps as a blog post)
- Emphasize removability (ability to change it) as an advantage
Relevant questions to signage:
- Where is digital signage used?
- What is signage and wayfinding?
- What signage is required for construction sites?
- What signage is required for retail?
- Why we need signage?
Recommendation:
- Clearly, signage and wayfinding are jargon and therefore not the most searchable terms
- Under the menu hierarchy I made, the “Business solutions” section which included business scenarios should have construction site (real estate development is already there) land retail laid out
Answerthepublic.com is a really great site that let’s marketers (and anyone) basically read the minds of the public at a macro level. Since these are the most common questions searched, we should address them directly to make the connection between consumer and us explicitly easy.
