Bach FakihinBetter Marketing7 Rules to Drastically Improve Your Content Marketing#1: One-off campaigns don’t existFeb 3, 2020Feb 3, 2020
Bach FakihinBetter MarketingWhy “Show, Don’t Tell” Is Bad Advice for MarketersIt works but…Jan 21, 20201Jan 21, 20201
Bach FakihThe Most Important Rule Of Marketing In A World That Hates MarketersForget About Your MetricsJan 18, 20202Jan 18, 20202
Bach FakihinBetter MarketingEmotional Marketing vs. Rational Marketing: Which One Should You Choose?Trying to answer an eternal debateDec 10, 20192Dec 10, 20192
Bach FakihinBetter MarketingDon’t Market Yourself as Better, Market Yourself as DifferentInstead of playing the comparison game, find a place no one can knock you out ofNov 18, 20194Nov 18, 20194
Bach FakihinBetter MarketingUse In-Medias-Res Writing to Immediately Catch Your Reader’s AttentionSometimes, it’s best to start in the middleNov 7, 20193Nov 7, 20193
Bach FakihinBetter MarketingGet Inside Your Customer’s Mind to Find Objections You Can AddressHow copywriters can predict buyers’ next movesOct 14, 2019Oct 14, 2019
Bach FakihinBetter MarketingYour Word Choice Will Make or Break Your CopyHere are four principles to help you choose the right one again and againOct 2, 20192Oct 2, 20192
Bach FakihinBetter MarketingHow To Sell More by Talking About Your Customer’s PainsUse loss aversion in your copywriting to increase your conversion rateSep 18, 20192Sep 18, 20192
Bach FakihinThe StartupHow To Write An Effective Welcome E-mail and Grow Your BrandKickstart your e-mail marketing with a powerful welcome e-mail.Aug 28, 20191Aug 28, 20191