It’s been more than a year since I made the move — and now is a good moment to take a step back and evaluate how I managed to do one of the biggest decisions I’ve made in my career so far (or just finish the article I started one year ago justifying why I was doing what I did).

First things first. I’m Lucas Bacic and I’m a designer working with brand strategy and product marketing at VTEX, a global tech company from Brazil. …


Lucas Bacic

I’m a know-it-all designer who turned into a fancy brand strategist and product marketer in a big tech company. So obnoxious.

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