Impact game development
Are you tired of the traditional, passive methods of communicating your organisation’s message to the world? Do you want to engage your audience in a fun and interactive way? If yes, then you need to explore the world of impact game development.
Impact games are digital games designed for a purpose beyond entertainment, such as to educate audiences, train employees or to advance marketing objectives. Impact game development, also referred to as serious game development, is the process of creating digital games that deliver serious and measurable impact. These types of games are designed to offer immersive and engaging learning experiences that are underpinned by an exchange of value. They have been applied to and used in various industry sectors from the education space to healthcare and financial services amongst many more. Impact games are typically developed using game engines, such as Unity and Unreal Engine, and programming languages, such as C# and Java.
What are Impact Games?
Impact games are digital games designed for a purpose beyond entertainment. They are developed to serve a variety of business goals and social outcomes. Impact games are interactive stories underpinned by strong narratives, and make use of game mechanics, such as challenges, rewards, and feedback, to motivate players to learn in order to ultimately drive positive behaviour change.
How Impact Games are developed
Serious games are developed using game engines, such as Unity and Unreal Engine, and programming languages, such as C# and Java. The game development process involves several stages, including concept development, design, programming, testing, deployment and support. The game development team includes game designers, programmers, artists, and testers.
Benefits of Impact Games
Impact games offer several benefits to businesses in line with their specific needs and goals:
- Measurable Results: Impact games are scalable and measurable, they offer businesses access to data and meaningful insight into consumer and/or employee behaviours which can inform better decision making on their end.
- Relevant Engagement: Relative to traditional methods of external marketing and communication, engaging with audiences through a game involves voluntary engagement and an exchange of value between an organisation and consumer in a way that is also hugely effective and engaging..
- Cost-effective: Impact games are a cost-effective approach to employee training and brand communication since once the game is developed, it can be used repeatedly therefore proving ROI.
- Customisable: Impact games can be tailored to meet very specific business objectives which are aligned to a specific brand purpose or mission. This makes them an ideal tool for direct and effective communication which will translate into brand equity.
Impact games offer businesses several benefits, such as measurable results, relevant engagement, cost-effectiveness, and customizability. They are an innovative tool that, when developed by the right team and in the right game engine, can be a game-changer for businesses looking to create immersive and engaging experiences that deliver serious and measurable impact for their organisation.
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