HOW TO GET GAMES RANKED FOR GOOGLE PLAY AND APP STORE

Saad Hameed
3 min readFeb 26, 2018

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Starting up your luck in the Appstore world is a challenge which must be faced with utmost passion, determination and obviously, knowledge. It’s not so easy to make a game, upload it and expect it to exceed over a thousand downloads in just one night. With due respect and not trying to sound bossy, there really is no quick way to become rich overnight!
Games and its pictures aside, no matter the level of action, the context can not hit the sparks unless the content isn’t on point. The most important possessions your games need are words. Words which determine where your
game stands in the search engine and most importantly, in the user’s mind. You don’t have to lather your document in verses of praise regarding the game app but you do need sparking words! From a list of endless dictionary words, each respective game has a backend thesaurus stored in the search engine relating to its download expectancy.This means, the more the words a user types to find a game the more keywords it forms.
The main key point is; don’t go for the obvious. It’s good to have a broad audience but if you use an obvious and highly trafficked- high competition keyword, there is a high chance of your specific game getting ignored by the user. In short, the obvious the keyword, the more the options and there is no guarantee your game will show at the top. So, if you don’t have enough budget to support your game you need sufficient data and extensive
research. This basically starts by making a spreadsheet or any listing sheet where you can document all your researched keywords.
The best source to find user-based word trafficking and difficulty as advised by experts to date is Sensor Tower. So, it’s better to conduct your keyword database with the help of Sensor Tower keyword research. This will better help you determine what people might be searching for.
Keep your eye on highly ranked games and what words other game developing companies prefer using. The benefit of this is that Google too ends up suggesting user frequent words.Again, we do not want to go into something high competition but something definitely relevant.
Apart from keywords, even if your game page has been opened up and recommended first, you need to buy your customer through other attractive means. These means include your icon, game
screenshots and short descriptions.The user does not have time to unwrap your game entirely, they need quick results so they’ll
look at the most approachable items your game is visually presenting. So, appealing screenshots and keyword-led short descriptions are your key to success. In conclusion, a lot of effort and research needs to go into quick user satisfaction which depends all on your determination to provide your company with the best result.

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