[Badhouse Ventures] Badhouse Pre-Seed Portfolio Spotlight — Aboard & ioAirFlow: “Keeping employees happy, from airflow to onboarding”

Two startups in our Badhouse portfolio have commercialized SaaS applications quite germane to the post-pandemic “new normal”: Aboard (HR / Remote work / Future of Work) and ioAirFlow (Proptech / Cleantech). As part of an investor-focused event held in mid-November 2021, I had a chat with co-founders from each team — Evan Hallward @ Aboard, Matt Schaubroeck @ ioAirFlow — to discuss recruiting employees and keeping employees happy. Listen to the 10-min segment below.

As part of a larger event on 2021.11.12 (where Aboard and ioAirFlow updated current investors, and potential new investors of their progress), we had a side chat about employee happiness and recruiting, particularly focused on the post-pandemic context.

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5 ways to make startup marketing more awesome

Last month, for our June 2020 edition of the Badhouse Ventures “Provocative Startup Storiespitch+learn event series, we focused on the themes of B2C and social. The finalists pitching were showcasing alpha-stage products ranging from a matchmaking site to connect female apprentices with mentors, a next-generation service looking to disrupt Meetup, a social game discovery platform, and a hybrid Instagram-TikTok app helping anyone become a micro-influencer and connect with local businesses for paid gigs.

For the “learning” portion of the evening (held while the judges were deliberating on the pitch winner), we invited our friend Benjamin Watson to share some of the marketing wisdom he’s accumulated from his time as a product marketing leader at Hootsuite, Yahoo, and Microsoft. Here’s the recording of his talk and the subsequent Q&A.

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Ralph Baddour

Ralph Baddour

53 Followers

Backing startup founders Pre-Pre-Seed, starting around me in Western Canada. #innovation #data #software #startups #vc — Founder of Badhouse Ventures @badhousev