5 Most Significant Iranian CSR Initiatives Crafted by Badkoobeh

Corporate social responsibility (CSR) initiatives are a powerful means of contributing to the well-being of the communities. Badkoobeh Creative Communication Solutions has been unwavering in its dedication to social responsibility and sustainability since its inception. Over the past decade, the organization has collaborated with NGOs, charities, and non-profit organizations to undertake more than 100 CSR projects aimed at achieving societal, social or scientific objectives. This article will review some of Badkoobeh’s most significant CSR initiatives from recent years.

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1. This Is a Symptom of Autism (2018)

Created for Iran Autism Association (IAA), the project aimed to spread awareness about Autism and encourage people to support individuals with autism and their families.

2. Your Fans Are Standing by You (2020)

Crafted to promote brand activation of My Lady Sanitary Pads, this digital video campaign openly addresses a taboo topic in Iran — menstruation.

3. Beautiful Life (2016)

Badkoobeh’s work for the Relief Foundation (Komiteye Emdad) highlights the critical issue of child abuse in families with drug-addicted parents. The project aimed to create awareness and support for those affected by this issue.

4. It ReachesThem (2017)

This TVC was created by Badkoobeh in collaboration with Mahak, the Society to Support Children Suffering from Cancer, to celebrate Mahak’s 25th birthday.

5. I’m Present (2018)

Domestos’ dedicated school program in partnership with UNICEF and Iran’s Ministry of Education was promoted in a form of a CSR project entitled “I’m present” by Badkoobeh Advertising Agency. The project focused on improving the toilet facilities of schools in underprivileged areas of Iran by providing the necessary equipment and renovation.

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