Crafting Identity and Dominating the Digital Market: The Case Study of the Deslter Campaign

Are you struggling to establish your brand in a crowded market? Discover how our advertising campaign increased brand awareness and drove sales for our client. This case study delves into the remarkable journey of “Delster”, a well-established non-alcoholic malt drink brand under Behnoush Company. Read on to see how we helped our client achieve their marketing goals.

Challenge

Delster faced the challenge of establishing its unique identity in a market saturated with the generic term “delster”, a term used for all types of alcohol-free beer products in Iran. Teaming up with Badkoobeh Agency, they launched the “Only Delster is Delster” campaign, focusing on performance-based strategies to boost brand recognition and digital sales.

Strategy

The comprehensive 360-degree campaign, aptly named “Only Delster is delster,” was meticulously executed. Simultaneously, a performance-driven strategy was devised to bolster branding efforts and drive digital sales.

Execution

The slogan was promoted on various online platforms, including social media and online stores. Influencers on Instagram and Twitter helped increase engagement. Festival discounts were offered to users to drive them to landing pages.

Results

• The campaign resulted in impressive KPI increases ranging from 30% to 100%.
• SnappFood’s online store saw a growth rate of several thousand percent in sales compared to the previous year.
• The campaign garnered 40 million views and a conversion rate surge of 1023%, leading to a significant increase in sales share.
• This success demonstrated the synergy between digital advertising and performance-based digital marketing.

To conclude, the Delster campaign shows the power of branding and the potential of strategic campaigns and digital advertising with performance-based marketing in Iran.

What do you think about the Delster campaign? Share your thoughts and ideas on how branding and performance-based marketing can be leveraged to achieve success in the digital world.