5 Profitable Blogging Secrets for Professional Coaches
Blogging is not what it used to be. While there are still plenty of casual blogs online, sharing narratives of family trips and personal hobbies, blogs have become big business. In fact, as a central component of the greater world of content marketing, blogging is now a full time career path for many writers and marketers who are spinning words for big bucks.
But content marketing isn’t reserved for big corporations or entrepreneurial wordsmiths. Blogging can and should be embraced by businesses big and small, including professional coaches. But just how can you use blog posts to get more attention and bring more clients to your coaching practice? In this post, I’ll cover 5 profitable blogging secrets every professional coach should be using in their blogging.
Blogs are an entry point into your world
When you post content to your blog, it could very likely be the first encounter a site visitor has with you and your business. So it’s important to create that post with an end goal in mind. Because, if you don’t, you run a distinct risk of never seeing that site visitor again.
What does this mean? It means you need to take your reader from the content they are consuming at that moment, and lead them into the “next step” along the path of addressing the topic you’ve been covering. Invite them into your world. Add them to an email list, get them signed up for an automated webinar or to watch a pre-recorded video, provide an ebook or cheat sheet for them t download. To grow my list on my website, I use this terrific Wordpress plugin.
Apart from collecting a visitors email address, you might also consider tracking who is visiting your site so you can communicate with them through ads on Facebook, Google Display Ads, or using services like Adroll or Perfect Audience. In addition, consider adding a push-notification plugin to your WordPress site, so visitors can opt-in to be notified on their browser or mobile device whenever you publish a new post.
It’s not over when you hit the “publish” button
Unfortunately, blogs aren’t like “Field of Dreams.” If you build it, you’re going to have to do a bit of work to get visitors to come and consume your content. Publishing content is a great start. Next you need to tell people about it. Let them know what you published and where they can find it. And, of course, don’t just tell ‘anyone.’ Be sure you are targeting the people who will benefit the most from consuming your content — you ideal prospects.
How do you do this? As part of your blogging routine, create a promotional activity after you hit publish. Share your blog post on social media sites, in forums, and in groups where your prospective clients are likely to find it. You can also automate this activity using tools like IFTTT or Hootsuite. And, of course, if you’ve been developing an email list, be sure to let them know when you’ve posted something new for them to learn.
Blogging isn’t reserved just for your own website.
Your blog content doesn’t need to live exclusively on your own website. Once you’ve created that post, aside from sharing it on social media, you can (and should) use the content of your post elsewhere. Repurpose and republish it. You can easily cut and paste the entire post and publish it to sites like LinkedIn Pulse or Medium.
But don’t stop there. Coscheduler published this terrific roundup of more than fifty ways to repurpose you blog content around the web for even greater impact and reach. It includes things like reformatting your blog post into slides or videos and posting them on sites like SlideShare and YouTube.
You are not alone in the blogosphere
Blogging and content creation doesn’t need to occur in a vacuum. There are lots of other experts and influencers out there who are as hungry for attention as you are. That’s why it’s a good idea to invest time in developing relationships and even exchanging space on your blogs for guest posting opportunities. One of the tools I like to use to find and connect with others in my industry is called Ninja Outreach.
Your readers can help you get more readers
There are lots of ways to get more readers to your blog posts. But one of the most obvious is often overlooked — asking your readers for help. But ‘asking’ them will only get you part of the way there. If you incentivize them, you’ll be certain to get even more readers coming your way. How do you incentivize them? One way is by using a simple content locker to protect a video, download, or the meatiest part of your blog post. Once a reader shares the link to your blog post on social media, them content gets unlocked.
Another, even more powerful, method is offering incentive to build your email list. If you include a call-to-action in your blog post to give away a highly appealing piece of training or other attractive offer, you can collect your readers’ email addresses and then further incentivize them to get others to join your list too. Entire online businesses have been built around this kind of incentive marketing. And, while it may sound like it’s more complicated than you can handle in your business, when you incorporate a tool like Upviral, it can be amazingly streamlined.
Dig deeper and grow more
If you’re liking what you see here, and want to dig a little deeper into growing a loyal following from your blog, be sure to grab a copy of my free guide here.
Originally published at baeronmarketing.com.