How To Make Sure Your Articles & Posts Are Working For You
Writing for the web is a unique and specific skill. To get it right you need to approach it differently from offline writing. In many ways, the laws of writing still apply and anything that makes your writing more engaging and entertaining generally should still work just as well online. But when it comes to writing blog posts and online articles, there are some additional considerations to bear in mind and some unique pointers that can help you to thrive on the web specifically even more. Here we will look at tips for writing generally and especially for the web:
Get To The Point
Long introductions are great for setting the scene and especially in print and they can make your writing seem much more professional. That said, you want to avoid droning on and on before getting to the meat of your article online — especially because when it comes to doing just about anything online, attention spans are terrifically short. The sooner you start delivering on the promise of the title, the fewer people you’ll lose and the less ‘boring’ your writing will seem.
Space it Out
Another tip for combating those short attention spans is to space out your content and to break it up with headings, sub headings and bullet points. The right typeface also goes a long way. This way people can quickly skim the text on your site and get an idea as to the gist of each section. They’ll then be able to quickly decide whether it’s for them or not.
Share Your Sources
If your aim is to develop trust and authority through your writing, then sharing sources is a great way to get people on board — especially if you can link to studies, surveys or official sites to back up your points. Google also seems to like it when you do this, so it’s very good for SEO.
Sounding professional is overrated. And online it’s fine to be a bit more casual. And when you relax your writing online, it also allows your content to read more easily and flow more naturally. But not just that. Online, you should also try to avoid content that’s too dense or filled with jargon. That stuff sounds too formal, and, honestly isn’t all that enjoyable to read.
The best way to ensure that your content flows well and is readable for the web, is to try reading it to yourself afterwards. While writing, imagine that you’re talking to a friend and write the way you would normally speak. Note though that you of course might need to be more or less colloquial depending on the nature of the site it will be published on and the topic.
Follow the Formula
Now that you’ve got the tips down, I’d like to invite you to get even MORE advanced help when you download your free copy of the “Compelling Content Checklist.”
Listen, if you’re conducting any part of your business or marketing online, you want to be creating articles and blog posts that are compelling and profitable for you. And you want to do it with ease and efficiency. That’s where the “Compelling Content Checklist” comes in. It will help you generate great content using a proven formula. You can access your own copy here.
Originally published at baeronmarketing.com.