Persuasive Copy That Sells Every Time

Selling online is all about getting people to take action on your offer. And that comes down to your ability to persuade. Either through sales copy, a video script, or another form of online communication, the careful art of persuasion is what gets your website visitors to know, like, and trust you and the solution you are offering for their needs.

As you can imagine, this isn’t always easy. So how do you go about writing an effective sales script? Let’s take a look…

Grab Their Attention

The first thing you need to do is to grab attention. This means you’re fighting the natural inclination we all have to move on to the next thing and you’re trying to stand out in the midst of someone’s busy day.

One of the best ways to get people’s attention is through storytelling. A narrative structure brings people into the action and takes the focus off your product or service, but instead puts it on the story (which might be about how the product or service you’re selling helped you or someone else).

People naturally love stories and when we see something laid out like a story, we find it very hard to switch off. It’s a great way to get more sales!

Deliver It In Small Pieces

Not everyone is willing to read through a long sales letter or watch a video more than a minute or two in length. So, to further help keep your visitors’ attention, you should make sure that your script is ‘skimmable,’ meaning that it should be split into lots of smaller paragraphs and sections.

Many people naturally skim the content before deciding to commit to it all. And when you break your sales script into smaller sections with brief, descriptive sub-headings, it will help the reader know what you are offering (without making them read it all).

Build Authority and Trust

The next thing you need to do, is to build authority and trust. This means making sure that the people reading your site believe what you’re saying. You can do that by integrating real stats and figures (and siting the sources), by referencing know authorities and thought leaders, or by using social proof like other people’s comments or testimonials.

Sell the Dream

The next thing you need to do is to sell your dream. That means selling your ‘value proposition’ and making your product out to be something that can genuinely help with people’s lives. What is most important of all here though, is that you focus on the emotion and make sure that people are actually dreaming about how your product is going to make their lives better.

Leverage Scarcity and Urgency (If Possible)

Finally, you need to ensure that your visitors act on that emotion. That means you can’t give them time to go away and think about the product you’re offering — so make sure that you introduce a limited supply or a short term special offer so that they feel compelled to click buy right then and there! This is easily done through sales automation systems.

Putting It All Together

A persuasive sales script is a critical part of any smart marketing funnel, the step-by-step process you want to use to guide your prospects to a bu. And creating the perfect funnel formula is an important part of marketing in all types of online business. Want to discover a complete formula for yourself? Check out our case study video on how to automate your marketing funnel to get more leads and make more sales like clockwork.


Originally published at