The Genius of Starting With Why in Sales
“Why” isn’t just a word, it’s a powerful concept. In his telling book, Start With Why, the author and speaker, Simon Sinek has demonstrated that organizations guided by this concept will succeed more often.
When you’re selling something through a sales funnel, a landing page, or even an ecommerce store, it’s wise to embrace the question why…
• Why are you selling what you’re selling?
• Why should your audience care?
• Why is your product worthwhile?
And when you answer this question, you can’t give reasons like ‘to make money’ or ‘because it sells.’ You need to believe in your product, know why you’re selling it and understand your audience.
The Why Behind Your Brand
It doesn’t matter is your retail chain or a solopreneur. You have a brand. And your brand isn’t just a logo next to your company name. Your brand is the collection of ideals and promises that set you apart from others in your field. This is your mission statement, it’s what your business is in existence to accomplish.
So if you focus on creating healthy foods, your mission statement might be to make the world healthier. If you make disposable boxes, then you might want to make the world a greener place. If you are building a direct sales or network marketing team, then perhaps your mission is to liberate people to work how, when, and where they want.
Whatever the case, knowing your reason for being will then help you to make all subsequent decisions for your company. It will tell you which products or services are worth developing, which partners to work with, and how to market what you offer to others.
And there’s an added bonus. When you focus on ‘why,’ it will enable you to build real fans and a real following.
Creating True Fans
As any experienced direct marketer knows, you can’t sell to people upon first connecting with them. That means the chances of someone landing on your website for the first time and clicking the ‘buy’ button are slim-to-none. First, you need to build trust, build authority, and help them to feel as though they know and understand you and your business. This is what enables you to create ‘true fans’ and people who will be loyal to your brand.
But if all your business is about is selling something to make money, then you’re not giving people a reason to get behind you or to show an interest in you. Try to have a vision and a passion and to make sure this comes across and then your audience will want to subscribe to your mailing list, buy your latest product, and generally follow you for guidance and advice.
And once you have that kind of loyalty, your business will have a far greater chance of succeeding.
Where ‘Why’ Fits In Your Sales Process
When you start with ‘why,’ you’ll have a much easier time of helping your prospects move forward in investing money with you And that process continues when you have a well-constructed marketing funnel in place. Creating the perfect funnel formula is an important part of marketing in all types of online business. Want to discover a complete formula for yourself? Check out our case study video on how to automate your marketing funnel to get more leads and make more sales like clockwork.
Originally published at baeronmarketing.com.