Bastian Heinlein
Aug 23, 2017 · 1 min read

Well, previous iOS versions had relevant market share a year ago. I’m pretty confident, users will have scrolled at least once, maybe even accidently or because they were bored.

Scrolling is one of the basic gestures almost every user is able to perform, now if he doesn’t find the functionality he’s looking for, there are three possible things to do: tap the “more options” button, close the app or scroll.

If the tapping is chosen, the user will realize that’s the wrong way to do it, closing the app is pretty unlikely, especially if the user is (paying) Apple Music subscriber, therefore scrolling will be the way to go.

However, let’s do some Math here: if the probability, that the user is scrolling, is approximately only 10% (versus 91% of the users scrolling when they see only an image without any hint), he would only need to use this view about 22 times to have scrolled at least once with a probabilty of 90%. Should be possible in one year, shouldn’t it?

Nevertheless, that’s a UX decision between cleanness and obviousness (and maths). If you trust your user to explore your app, you can prefer the cleanness, but if your user won’t take the time or isn’t interested in exploring, well, obviousness would be king.

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    Bastian Heinlein

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    Problem Solver | Product Developer | Design | Communication