TikTok has many different tools to aid in advertising on their platform, such as promoted posts, branded hashtags, and custom branded effects for users to have fun with in their videos. A new in-app shopping experience is likely to come soon as well. Many businesses are diving into the platform…

Brand storytelling is an important part of marketing, but it is a concept that tends to be loosely defined and is often forgotten in marketing strategy. …

A few weeks ago, the Oscars took place and were all of a sudden the most relevant they have been in years, mostly due actor Will Smith. Unfortunately, it was not for the best reasons. In response to a joke from Chris Rock, Smith took a swing at him and…