Scientists — you’ve rolled your eyes at the hyped-up media headlines, either overstating the evidence or completely misinterpreting it.
Journalists — you’ve given in to your editor’s pressure to write a piece people will read. You’re competing with sexy headlines from other beats so you jazz up the science. Or maybe you put in a good college try to get a comment from the scientists, but you’re met with a comment as clear as mud, or no reply at all.
Readers — that’s everyone. But especially if you’re not in science or journalism, how else are you supposed to learn…
Scientist, writer, DIY-er. Writing about good science communication for writers and readers alike. Follow on Twitter @BaileyDeBarmore