Remind’s most important values were the ones that were painful to maintain. We realized that the controversy around ‘teacher-obsession’ was what actually advanced the company towards its vision. Our role was to ensure these debates were happening all the time and at every level. As a result, we influenced everything from who we hired and promoted, to how we launched products, to how we approached revenue, to how we communicated big company changes.
Go big or go home
Meenal Balar
504

Kai talks a lot to companies about focusing on a metric that captures the “magic” of your product. Seems like you’re saying companies should rally around a values-based metric. I like that a lot.

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