Wassup in the land of Charminar and Biriyani
How it all started and culminated into our launch at the twin city.
Hyderabad was never in our radar of plans for Wassup. Post Chamak acquisition we received an email from Mr.Ravi founder of a brand in Hyderabad called Ezewash. We decided to meetup at Bangalore and had an instant respect for each other.
Ravi a techie by profession had ventured into laundry sector looking at the opportunity but felt that he needed a larger canvas to achieve his dreams. For us we get into a city only if we are confident of the relationships there. We felt that Ravi and team had a right mix of business and entrepreneurship skills.
Cut six months down the line we launched Hyderabad for Wassup through the acquisition of Ezewash.
After a couple of visits to Hyderabad I am very well convinced that the market potential there is similar to Bangalore and pune and we are having larger plans to setup a fully integrated backend facility and 25 stores in the twin city in the next 12 months.
We needed a Chief Guest for our launch and who better than our dear friend Sanjay Enishetty founder of 50k ventures. Although we have known him for only a few months Sanjay is such a warm person that he gives a feeling of an age old relationship of years. Sanjay told us “ just land in Hyderabad and I will take care”. True to his words he was there along all supporting us to pull off a successful city launch.
Thanks to Ravi and Ezewash team and friends like Sanjay we have been able to make a foray into the twin city.
Look forward to great times ahead.
So there we were in hyderabad on Ugadi day with a launch and press conference.
A photo blog on the happenings at Hyderabad.
Wassup brand launch at Hyderabad
Pictures at the press conference
Press coverage post launch