…enting, “I love how there is a calendar. Setting a target makes the end goal feel more achievable”. The power of now may be especially effective for apps and categories where the benefits might seem a long way off; such as fitness, language, or education.
…ger-term goals, people can downplay future rewards in favor of investing less time or effort today. The power of now helps to combat this tendency by bringing longer-term goals and intentions into the present.