Which actions can be taken to identify, predict and reduce churn and keep customers engaged. — Uma versão em Português deste texto pode ser encontrada aqui The first step in increasing customer retention is to understand how churn occurs. …

Understanding How a Churn Occurs — Uma versão em Português deste texto pode ser encontrada aqui Digital products in SaaS companies normally are developed focusing not only in acquisition (selling to more customers) but also in retention (keeping customers engaged). There are people that even say that retention is the new expansion. And they are right…

All metrics that matter to a PM who works in a SaaS company easily explained — Uma versão em Português deste texto pode ser encontrada aqui Metrics are essential in monitoring growth and keeping up the evolution of a company. It is through them that we know if the company is growing, that we can find the attention and course correction points and that we can…

Check out all 66 talks presented throughout the day linked and summarized by subjects to facilitate your life — As some of you know, May 27th is stated to be the World Product Day and to celebrate this special occasion, two of the most influential product communities, Mind the Product and Product School, launched a series of events filled with great content and awesome speakers. To maximize how anyone…