I like that you plotted percent willing to pay vs. amount willing to pay. It was really nice to compare how people much people liked the product to their perceived value.
I wish the hoodie would be able to cover more of your face so you could nap inside it. That ability might help with the noise issue a little.
What if you used some LED strips for the avatar lights? We used these in a project I did and they were fairly thin and bright: https://www.amazon.com/MARQ-BrightStrip-5-300S-UL-Certified-Multi-Color/dp/B01HQGWG66/ref=sr_1_10?ie=UTF8&qid=1480727517&sr=8-10&keywords=led+light+strip
I don’t know too much about electronics but it’s just an option.