I’m not sure about other folks, but I started using Apple products not because they were cool or stylish, but because they were FAR less annoying than Windows and required less fiddling than Linux to get it to work. I was willing to pay extra for Apple products in order to reduce frustration.
Over the last couple years Apple products have become annoying to use. Not horribly annoying, but bad enough that the extra cost for an Apple product isn’t worth it. My last computer purchase was a Windows machine, which is FAR better at playing games than the Mac it replaced (and was cheaper.) My last laptop was a Lenovo running Linux and my last phone purchase was an Android.
Apple, stop trying to be cool and start building things that aren’t shitty to use.