Why the Internet is going crazy for 5th & Baldwin sunglasses

5th & Baldwin
3 min readNov 13, 2017
As Seen on Instagram

AT A GLANCE

Three years after launching from a bedroom in snowy Toronto, 5th & Baldwin is gaining traction in the $95 billion eyewear industry with buzz-worthy deals popping up everywhere.

In case you haven’t heard, we are an indie sunglasses brand that offers some of the hottest looks in eyewear at dangerously affordable prices.

From backstage at Coachella to weekends at the cottage, we’ve got you covered.

So, why do thousands of weekend warriors rely on us to protect their precious little peepers?

The Story So Far

Let’s face it. Sunglasses can be expensive. Especially if you’re as clumsy as we are!

Sure, a $200 pair of designer shades might be nice to have. But what if you just want a throw-around pair that won’t break your bank account when you step on them?

That’s where we come in.

We start with what you really want. Trendy styles, polarized lenses and 100% UV protection.

Then we cut out expensive things that don’t really matter to you, like logos on our lenses or celebrities on our Instagram page.

We’ll even ship your package directly from our overseas warehouse to keep our prices crazy low.

Not used to slow shipping? Here’s a fun video if you need to kill some time.

Follow us on Instagram

Is 5th & Baldwin Legit?

Let’s put it a different way: can 18,000 Instagram followers be wrong?

While you definitely shouldn’t expect the same quality as a $200 pair of designer sunglasses, we think our collection is pretty legit…especially for the price.

Not convinced? Read what some of our customers are saying…

The latest styles from 5th & Baldwin

The Customer Experience

“Great glasses, fair price. I don’t know why anyone would spend $100+ on glasses they will probably scratch or lose.”

- Cole H.

“I want to let folks know. I thought this was too good to be true. I did it, and got my glasses yesterday!!!! Thanks!”

- @amath_g

“More beautiful than the pictures, the company is attentive and always responds.”

– Maria R.

“Got mine a couple of days ago! They are awesome!”

- @joshuabowling_

Get Summer Ready!

Need some new shades? Check out our Online Store or see our bamboo sunglasses on Etsy.

Don’t forget to follow us on Pinterest, Instagram or Facebook.

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5th & Baldwin

We are a sunglasses brand on a mission to disrupt the high cost of fashion for our generation. Follow us on our Instagram @baldwinshop.