Everyone wants to drive viewers to their sites and tell their stories, but how do you get them there? SEO. Ads. Luck? Many would argue that the goal of SEO and paid advertising is site traffic, and the most critical way to enhance site traffic is by using keywords. Read on to learn more about keywords, how to discover and select them, and how they can help boost your site’s performance on search engines, all within your budget. Cheers to getting higher up in search results and sourcing qualified leads!

First of all, what is a keyword?

A keyword is exactly what it sounds like, words or phrases that are used to match your content with the terms people are searching for. When we go to Google and type in something like “buy leather bags online” or “best burger bar in Chicago”. Guess what? Those are keyword! They can be a single word like “dating” or a phrase like “dating site uk”. You should find out what are your keywords, so you can include them in the content of your website to start getting impressions and traffic from search engines with those keywords!

Who needs keywords? Everyone who owns a website!

Before going deeper into learning about what are keywords, how to discover and use them, we would suggest you to watch this short video by Google for tips to choose the right keywords in Adwords.

All businesses and websites who are looking to draw traffic can benefit from keywords, and anyone running paid search engine ads definitely needs to be aware of their keywords. Even websites that have very specific niche and are not frequently visited need to have a sense of purpose in the content, aka, keywords. If you can’t figure out what a site is about once you’re on it, that’s clearly a bad sign! Search engines read your content, extract the keywords out of it and use them to categorize websites, decide how high up in results certain sites will show up, decide what ads to display within what searches, and even which sites show up at all based on users’ searches.

How to choose the right keywords?

The broader the keyword, the more people are likely to use it. BUT WAIT! While that may seem like it would draw a lot of eyes to your site, the amount of sites using that keyword is also greater, and this can result in your site getting lost with the masses and being seen by people who aren’t looking for exactly what you are offering.

While Google has amazing tools for scanning your site and finding suggested keywords, starting off simply writing a list of keywords from generic to more and more specific can help you visualize your prospective keywords. Put yourself in the shoes of someone going to a search engine, what type of phrases do they typically look for, what combination of words makes the most sense, etc.

Don’t guess a keyword, discover them easily!

There are plenty of great tools that will give you a clear picture about what people search to find a service similar to what you provide!

What is Google’s Keyword Planner Tool?

This is a great keyword research tool brought to you by the pros at Google. The tool scans the web and suggests keywords both simple and specific that are best suited for you. It also tells you statistics around the amount of people searching for each keyword, similar keywords, and suggested keywords. The tool also gives you data and insights around cost insights for clicks on specific keywords, and changes that may occur to that price so you can plan your budgets. All digital marketers or small business owners should try it out, it nearly automates the entire process.

Discovering the best keywords for your business!

Let’s say you have a burger bar in Chicago and you have a website that showcases your burger bar, your menu and the locations on the map! Now you want people to find you on Google and to visit your restaurant!

*Note, that it’s crucial to include the word Chicago in your keywords, as you want local searchers to find you!

In Keyword Planner Tool I have added “burger bar in Chicago”, as I think that’s the most relevant keyword to my business!

Now let’s analyze the results provided by Google.

According to the results, we have chosen not the best keyword, as it has very low monthly search volume (around 30), but Google Keyword Planner is smart enough to suggest keywords similar to the one I have added initially!

Let’s analyze the relevant keywords one by one:

  • “burger bar Chicago” is relevant to our business, it has got 3,600 monthly search volume with low competition, so we might want to add this to our basket of keywords.
  • “best burger in Chicago” is relevant to our business, it has got 6,600 monthly search volume with low competition….