Just another Test to see how long the title of the article being submitted needs to be.

A recent study from omnichannel marketing promotions firm YAreveals the power referrals have over consumer buying decisions. In the March 2016 survey of more than 1,000 Americans, 85 percent of respondents said they are more likely to buy a product or service if it is recommended by someone they know, and 76 percent said a referral would cause them to choose one brand over another. In addition, the greatest percentage (38 percent) said that when researching products and services, a referral from a friend is the source of information they trust the most, ahead of online reviews, advertising or news reports.

“Fifty-two percent of consumers reported that referrals were very or extremely important when making a purchase. Clearly, Americans are most comfortable making a purchase when someone they know recommends the product or service,” said YA President and CEO Chris Behrens, in a news release. “Simply put, consumers trust and value the opinion of people they know.”

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