The XYZ of App Store Optimisation

Resources and insights to make your app easier to discover

App Store Optimisation 101

How users find apps 50% of users found the last app they downloaded through app store search. Whitepaper report from Tune

The latest global app trends The lowdown on stats from App Annie

Apple are making big changes to the app store. The possibility of paid app store placement could mean some big changes in how apps are discovered

A primer on app store optimisation How to growth hack app store visibility

Getting discovered on Google Play What Google say on how to get your app seen

The basics of discoverability The official line from Apple on best practice

App store optimisation The overview on ASO from Wikipedia

The mobile growth stack How optimisation fits into the bigger picture

Rating and reviews When, how and what to ask your users to review (and what you definitely shouldn’t do)

How to use organic optimisation to improve app store rankings

Revenue Vs Downloads. Google Play and Apple app stores have different strengths. Which to target for your app depends on your audience.

ASO — Insights and articles

7 App store optimisation trends App indexing, reputation management and more

Deep linking will have a big impact on in-app engagement could become more valuable than ads this year

iOS app store search gets smarter. The App store search algorithms are returning different results lately

Gaming is 400% larger than the next category on Google Play. Grew 8% YOY

China is Now No.2 in IoS revenue by country after the U.S.

App store search ads Commentary on the potential changes Apple are making with paid search

What developers think of the potential of paid search on the iOS app store

New app store developer site offers tips from Buzzfeed on engaging users with app updates

Things don’t always run smoothly on the app store. Are changes to algorithms making it harder to discover apps

Search Ads In Google Play Store rolled Out For All Android App Marketers — Google is already ahead of the game

ASO — Resources

How To Get Traffic With Long Tail Keywords Help your apps stay relevant for longer

Localising your app can get you a lot more users. Language tools to drive downloads

How to optimise your app for Google Play. Specific tips for visibility on Android

The ASO basics Getting started on optimisation, from Kiss Metrics

5 common ASO myths debunked How important are Keywords and the rest?

A brief guide to optimising the app experience for users

ASO growth loop checklist. A simple spreadsheet to with examples of good practice

ASO and SEO Will App store optimisation kill search?

Competitive research Guide to understanding the app competition

How to name an App Tips for the iOS app store

Writing a description for a mobile app How to encourage downloads

ASO tools — keywords, analysis, competitors

App Annie A full suite of analytics, tools, keyword research and more for all mobile platforms

AppTweak App Store Intelligence API for iOS and Android

SearchMan Focuses on App Store SEO & Competitive Intelligence

Google Keyword Planner Performance, insights and keyword ideas.

MobileDevHQ measures user acquisition, discovery, retention, and engagement as well as SEO.

Sensor Tower iOS and Mobile SEO Keyword Optimisation

Appcodes App Store SEO, competitor tracking, popular keywords

Mobile Action App store optimisation reports

ICanlocalise Translation service to localise apps — increasing ASO value

Launchkit.io App reviews delivered to Slack or Email

TestNest A/B testing for iOS and Google play app store pages to reduce CPI

Google Trends Shows how often particular search terms are entered

Appbot.co Aggregate app store reviews on iTunes, Google Play and Amazon app stores with user sentiment, bugs and feature requests