François PerretAccount Engagement (Pardot) & Generative AI.In this article, we will a draw a state of art (as of April 2024) of the available features in Marketing Cloud Account Engagement related…Apr 26Apr 26
François PerretAn overview of AI in Marketing Cloud GrowthThere are three main areas where Einstein Artificial Intelligence can be leveraged in Marketing Cloud Growth: Einstein Send Time…Apr 8Apr 8
François PerretMarketing Cloud Growth: Lifecycle walkthroughMarketing Cloud Growth, as a Marketing Automation Platform (focused on B2B SMB) is a nice tool for your Lead Generation Campaigns. In this…Apr 4Apr 4
François PerretMarketing Cloud Growth : Scoring ModelOn most Marketing Automation Platforms, Scoring is a metric calculated for every Prospects, based on their interactions with your Brand…Apr 3Apr 3
François PerretHandling Email with “+” sign in Salesforce Data Cloud & Marketing Cloud GrowthA step by step guide to Data Cloud setup so Marketing Cloud Growth reconciliates Individuals using the same sub-addressing email address.Apr 2Apr 2