BandLink concert pages — Checklist

Here I briefly list what our service can offer to those who organize concerts.

The main thing is that it can increase the number of tickets sold. And here’s how:

1. Concert page (with several options for buying tickets)

Sirotkin - | BandLink

Benefit:

• When the ticket quota on one service runs out, your fans can buy tickets in another one (this case is from Eugen Merkushev of On-The-Go);
• You can gather your audience using retargeting pixels (both from Facebook and VK);
• You can target your future ads about a new release or a concert on the audience you gathered from the concert page;
• Using 1 link with all options to buy tickets in a post on social networks increases its organic reach.

2. Tour page (with dates and cities)

Сансара - Festival Summer '18 | BandLink

Benefit:

• You need just 1 link for the entire tour;
• You can gather your audience using retargeting pixels (both from Facebook and VK) for each particular city;
• You can target your future ads about a new release or a concert on the audience you gathered from the tour page;
• Using 1 link with all tour dates in a post on social networks increases its organic reach.

3. Shortened URL (to gather your audience)

Featured releases | BandLink

Benefit:

• Nice and short link;
• You can use retargeting pixels (both from Facebook and VK) to gather your audience.

4. Using your own domain

Featured releases | BandLink

Benefit:

• All links point to your domain (more trust);
• You can make your own branded link shortener.

5. BandLink campaigns (alternative to UTM tags)

Benefit:

• You can create any number of campaign links for 1 event;
• See statistics for each campaign link in one place.

6. Analytics for all links and pages

Benefit:

• You can see the number of clicks, services preferred by your fans, their city and country, referral sources;
• You can use a 3rd party analytics tools (like Google Analytics, for example).