Rajarshi Banerjee – Medium

Rajarshi Banerjee

Rajarshi Banerjee

An Ode To My Ford

Last December, I took the plunge. After decades of driving leased cars, I finally welcomed home a 2016 Ford Escape. Since then Dora, as her…

Jun 26, 2022

Expereince buying a car in Dubai. Ford Escape 2016. Review, not a Review. Life Lessons

Jun 26, 2022

Rajarshi Banerjee

“How much does Google cost?”

Whatever, I had expected when I called up my friend last week, this was not it. I mean, did she want to buy Google stock, understand…

Aug 21, 2020

Putting the cart before the horse. Where to start Marketing from? #digitalmarketing #SMB #sarketingstrategy

Aug 21, 2020

Rajarshi Banerjee

Jio’s Rainbow Alliance- Much more than an India Growth Story

Ever since news first came out in late April about Facebook’s investment of USD 5.7 bil for a 9.9% stake in Reliance’s Jio, the markets…

Aug 4, 2020

Reliance Jio deal. Who? Why? Facebook, Google, Microsoft, Silver Lake, ADIA, General Atlantic, KKR- 5G #nextbillion Web 3.0

Aug 4, 2020

Rajarshi Banerjee

More to Google’s Fitibit Acquisition than Advertising- Advertising is not the only show in town

Google’s spent USD 2.1 bn to acquire Fitbit to foray into the #wearables market paying almost a 70% premium in November last year at a…

Jul 30, 2020

#dataprivacy #Healthcare #google #fitbit

Jul 30, 2020

Rajarshi Banerjee

The Changing Face of Retail: Digital Transformation at IKEA- Part IV

In Part- II and Part- III of this series, we looked at changes that IKEA has made to external (consumer facing processes), in this part we…

May 22, 2020

IKEA Digital Transformation Results © Rajarshi Banerjee

May 22, 2020

Rajarshi Banerjee

The Changing Face of Retail: Digital Transformation at IKEA- Part III

In Part-I we covered IKEA's digital transformation needs, direction and senior management vision, before delving into how the…

May 15, 2020

IKEA | Digital Transformation Communciation | ©Rajarshi Banerje

May 15, 2020

Rajarshi Banerjee

The Changing Face of Retail: Digital Transformation at IKEA- Part II

Now that we have looked at other aspects, lets take a quick look at what Jesper Brodin meant by “Change Everything Almost,” through a…

May 14, 2020

IKEA Digital Transformation Elements of a Succesful Transformation

May 14, 2020

Rajarshi Banerjee

The Changing Face of Retail: Digital Transformation at IKEA- Part I

We all love the familiar Blue and Yellow logo. For some its retail therapy- hours lost in the Guggenheim-ish labyrinth was original…

May 12, 2020

IKEA Digital Transformation

May 12, 2020

Rajarshi Banerjee

Training to Swim in Open Water- Or How to Lead in VUCA Environments

In my previous article “The Illusion of Control- Chasing Mirages in Uncertain Environment” I explored how the current VUCA environment has…

Apr 28, 2020

Training to Swim in Open Water- Or How to Lead in VUCA Environments

Apr 28, 2020

Rajarshi Banerjee

The Illusion of Control- Chasing Mirages in Uncertain Environments

It’s close to a month of the lockdown across geographies. Over the last few weeks, we have seen our world turned topsy-turvy. Normal…

Apr 25, 2020

Stormy Seas Painting. Image Courtesy Mural Joe (https://muraljoe.com/)

Apr 25, 2020

Rajarshi Banerjee

Rajarshi Banerjee

Growth Marketer, with a background in B2B/ B2C across MENA and S.Asia. I love working in Growth Stage environments. Keen follower of social and consumer trends.

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